Several Ohio marijuana companies are suing state regulators over product and advertising restrictions they argue go against the voter-approved legalization law.

The lawsuit, filed in Franklin County court, names Cleveland-based Ancient Roots, Akron-based Fire Rock and five other businesses. They accuse the Division of Cannabis Control of forcing companies to comply with outdated medical marijuana regulations that conflict with the adult-use system approved by voters in November 2023. Recreational sales began in August 2024.

The Division of Cannabis Control has defended its approach, saying rules are intended to protect public health and keep products away from children. Regulators issued guidance in August allowing pre-rolled joints but have also barred certain strain names, including Strawberry Shortcake and Kandy Kane, on the grounds that they could appeal to minors.

The lawsuit points to examples where the division rejected marketing materials, such as advertisements with the phrase “Merry Christmas” or holiday promotions. Business owners argue these restrictions create confusion for both companies and customers.

In an affidavit, Wellspring Fields CEO Mark Hobson said the division keeps “moving the goalposts,” leaving operators unsure from one day to the next what is allowed. The businesses contend that without clear, consistent rules, Ohio’s marijuana industry cannot compete in a fair and stable marketplace.