New Jersey’s legal marijuana market brought in $96.47 million in April, according to new data from the research firm Headset.
Sales in April mark a 9.1% increase over April 2024. The figure brings the state’s marijuana sales for 2025 to just under $380 million.
In January, sales reached $95,410,714, followed by $89,645,755 in February and $98,297,319 in March. Altogether, the total for the first four months of the year stands at $379,823,788.
In April, the top-selling strain was Banana Daddy. Consumers paid an average of $36 per eighth for marijuana flower in April, while concentrates sold for around $42 per gram.
Nearly $40 million of New Jersey’s total cannabis sales in April was dried flower, followed by $25 million in vape pen sales, $13 million in edible sales, and $2.5 million in concentrate sales. Capsules, topicals, beverages and tinctures made up a combined $1 million in sales.
New Jersey officially legalized recreational marijuana on February 22, 2021, when Governor Phil Murphy signed a trio of bills into law following a successful ballot initiative in November 2020 that saw 67% of voters in favor of legalization. The first legal sales of adult-use cannabis began on April 21, 2022, at 13 dispensaries across the state.
