According to a new report pre-rolls now make up a much larger market share than they did just four years ago, and 42% of pre-rolls sold are infused.
In 2018 just 7.9% of the marijuana and marijuana products sold in legal marijuana states were pre-rolls with $406 million in sales. Four years later this has grown to 12.7%, a roughly 60% increase with $1.5 billion in sales.
Data for the report, conducted by Seattle-based data firm Headset, was based on legal marijuana sales in Arizona, California, Colorado, Illinois, Massachusetts, Maryland, Michigan, Oregon and Washington State.
The report found that a surprisingly high 42% of pre-rolls sold in these states were infused, meaning in addition to dried flower they contain marijuana oil and/or wax, kief and hash.
“In terms of relative sales growth, comparing Q1 of 2020 to Q3 of this year, the pre-roll category has the highest growth,” said Cooper Ashley, analytics manager for Headset.
In terms of infused pre-rolls, Ashley says: “The trend line is just straight up. They have grown so fast in comparison to other segments within that category. We’re looking at easily a five-times increase since January 2020.”
Below is an infographic based on data from the new report:
