A constitutional amendment to restrict the advertising and promotion of marijuana sales in Missouri has been filed by State Representative Bruce Sassmann (R).
The resolution (House Joint Resolution 72), introduced yesterday and read for a second time today, would amend Article XIV of the Missouri Constitution to address concerns about the “public impact of marijuana advertising”.
The measure would impose stricter regulations on how marijuana businesses can advertise their products in Missouri, including prohibiting ads that target minors, restrict marketing efforts that promote “excessive consumption”, and prevent “misleading claims about the health benefits of marijuana”.
Missouri voters legalized recreational marijuana in 2022 through a voter initiative. Adult-use sales officially launched in February 2023, allowing individuals 21 and older to purchase and possess up to three ounces of marijuana. The law also allows residents to cultivate up to six plants for personal use.
Supporters of the resolution argue that increased regulation is necessary to protect public welfare, while opponents review it as an unnecessary restriction on the state’s burgeoning marijuana industry.
If approved by the legislature, the proposal would be placed on the ballot for voters to decide during the 2026 general election.
For the full text of the resolution, click here.
