A coalition of major THC beverage companies is working with data firm MoreBetter to expand what’s being described as the world’s first infused beverage study, offering free cannabis drinks to participants in exchange for consumer feedback.
Even though it was announced just last week, the first phase of the study has already reached capacity, with 2,000 participants selected. However, the organizers say more cohorts are on the way, and those interested can sign up to be notified when the next round—expected to include at least another 2,000 participants—opens at https://morebetter.ltd/infused-bev-study.
Users selected will be asked to log feedback using MoreBetter’s web-based tool, Penzai, which communicates to study participants via SMS text-messages (no downloading of an app is required).
Participation is open to individuals in states where THC beverages are legal.
For more information or to participate, click here.
