A coalition of leading THC beverage companies is partnering with data firm MoreBetter to recruit 2,000 participants for what they’re calling the world’s first infused beverage study, offering free cannabis drinks in exchange for consumer feedback.
Participants will receive samples from brands such as Cycling Frog, Happi, Keef, Leisuretown, Mary Jones, and Pabst Labs. The goal is to gather large-scale, real-world data on how consumers use THC drinks and how they compare to alcohol across metrics like relaxation, anxiety relief, sleep support, and overall wellness.
According to preliminary insights from earlier phases of the study, 72% of respondents said they’d prefer THC drinks over alcohol in the future, while 96% reported a positive experience. Many participants also noted fewer negative side effects, such as hangovers or irritability, when using THC beverages.
“We believe consumers should have access to wellness-focused alternatives,” said Tyler Dautrich, COO of MoreBetter. “This study aims to give brands, regulators, and the public better data on how and why people are making this switch.”
The study is open to participants in multiple states where THC beverages are legally available. Individuals selected to take part will be asked to log their usage and wellness responses through MoreBetter’s proprietary Releaf App.
Those interested can apply through the campaign’s website by clicking here. Organizers say the study not only highlights the rising popularity of THC drinks but also the growing demand for healthier, more mindful alternatives to alcohol.
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