Canada’s Legal Marijuana Market Generated CA$428.4 Million in Sales in March, Pushing Q1 Total to CA$1.27 Billion

Canada’s legal marijuana market generated CA$428.4 million in sales in March, according to newly released data from Statistics Canada.

The March total marks an increase from February’s CA$404.7 million, though it still falls short of January’s CA$437 million. Combined, legal marijuana sales in the first quarter of 2025 now total approximately CA$1.27 billion.

Ontario once again led all provinces with CA$174 million in legal cannabis sales in March. Alberta followed with CA$81 million, while British Columbia came in third at CA$56 million. These three provinces continue to dominate the legal market, accounting for nearly 74% of total March sales.

While March did not surpass the record-setting December 2024 total of CA$499.7 million, the strong performance through the first quarter of this year indicates continued consumer demand and a maturing industry.

Canada legalized marijuana for adult use in 2018, with regulated sales launching in 2019. Adults 18 and older can purchase and possess up to 30 grams of marijuana or 10 grams of concentrates, and households may grow up to four plants for personal use.

There are now over 4,100 licensed marijuana retailers operating across the country. Marijuana products remain subject to a federal excise tax and varying provincial sales taxes. Dried flower and pre-rolls are taxed at CA$1 per gram or 10% of the wholesale price, whichever is greater.

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