Lawmakers in Minnesota have introduced bicameral and bipartisan legislation to lift restrictions on certain cannabis-related advertising.
House File 2104 and Senate File 2326, introduced today by State Representative Jim Nash (R) and State Senator John Hoffman (D), would repeal the state’s ban on outdoor cannabis advertisements, allowing businesses to use billboards and other forms of signage.
Current Minnesota law prohibits outdoor advertisements for cannabis businesses, except for limited fixed signs on their property. The proposed legislation would eliminate this restriction, enabling cannabis and hemp businesses to advertise more openly. However, the bills maintain a safeguard preventing advertisements in media where at least 30% of the audience is expected to be under 21.
Supporters argue that lifting the ban would level the playing field for the cannabis industry, allowing it to compete with other legal businesses that use billboards and outdoor advertising.
HF 2104 and SF 2326 now head to their respective Commerce Committees for further consideration. If passed, the legislation would mark a significant shift in Minnesota’s approach to cannabis advertising, expanding visibility for businesses while keeping some restrictions in place.
