First National Cannabis Super PAC Launches in the US

LegalizeAmerica has launched as the nation’s first Super PAC devoted to reforming cannabis laws across the United States.

Officially launching June 28, the independent expenditure organization, created with support from leading U.S. regulated cannabis companies, will work to raise the profile of cannabis as a national issue in the 2024 election and beyond.

“Legalize America is committed to ending cannabis prohibition and advancing expungement efforts and responsible use” said Legalize America Chair Matt Harrell of Curaleaf. “We will use all available tools—including scorecards, endorsements and targeted independent expenditure campaigns—to advance cannabis reform, with the goal of creating a prosperous and equitable cannabis industry.”

The latest Pew Research Center survey of Americans’ views on cannabis found that 88% support legalizing either medical or adult-use cannabis, LegalizeAmerica notes in a press release. Legalization has also been on the march in the states: 38 states and D.C. have medical cannabis programs, and 23 states and D.C. have legalized adult use.

Notwithstanding this sweeping progress, Congress is stuck in the past. Legalize America will help speed up the nation’s transformation on cannabis reform.

“We believe the 2024 presidential election will be a pivotal moment in the fight to end cannabis prohibition,” said Legalize America Secretary Pete Meachum of Cronos Group. “We are laying the groundwork now to use advertising, grassroots engagement, voter outreach and events to keep cannabis front and center throughout the campaign.”

Legalize America will partner with high-profile public figures and brands to raise funds to advance its reform agenda. The group will also explore working with industry partners to enable customers at regulated cannabis dispensaries to directly support the campaign through “round up” donations.

More information about Legalize America can be found at www.legalizeamerica.us.

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