In an analysis of the legal marijuana market across multiple states, dried flower remains the most dominant category, maintaining its popularity as consumers’ go-to product.
According to data from ten state marijuana regulatory agencies (between January and September of this year), including California, Massachusetts, Maine, Illinois, Oregon and Washington, as well as industry insights from the research firm Headset.io, dried marijuana consistently ranks as the top-selling category across the United States. In nearly all states, it maintains a majority of all marijuana and marijuana products sold.
Prerolls follow closely as the second most popular category, with strong sales growth reported in most legal marijuana states. Prerolls make up around 20% to 25% of the overall market, depending on the state. This trend is driven in part by convenience, as more consumers are seeking ready-to-use options that require minimal effort, as well as a boom in popularity for infused prerolls.
Concentrates come in a close third place, making up a significant portion of sales across various states. In states like Illinois, concentrates account for around 33% of the market, while in Oregon, they make up approximately 25%, with the average being around 20%.
Edibles, on the other hand, rank fourth overall. Though they have seen growing demand in recent years, especially among newer consumers and health-conscious users who prefer smokeless consumption, edibles typically represent a smaller market share than concentrates. In Illinois, for instance, edibles make up around 15% of the market, while in Oregon, they are below 15% and in Massachusetts they are around 10% (whereas concentrates in Massachusetts make up around 20% of the market).
Overall, while dried flower retains its top position across most markets, shifts in consumer preferences are shaping the competitive landscape, with prerolls, edibles, and concentrates each carving out their own share of the legal cannabis market.
