In an analysis of the legal marijuana market across multiple states, dried flower remains the most dominant category, maintaining its popularity as consumers’ go-to product.
According to data from ten state marijuana regulatory agencies (between January and September of this year), including California, Massachusetts, Maine, Illinois, Oregon and Washington, as well as industry insights from the research firm Headset.io, dried marijuana consistently ranks as the top-selling category across the United States. In nearly all states, it maintains a majority of all marijuana and marijuana products sold.
Prerolls follow closely as the second most popular category, with strong sales growth reported in most legal marijuana states. Prerolls make up around 20% to 25% of the overall market, depending on the state. This trend is driven in part by convenience, as more consumers are seeking ready-to-use options that require minimal effort, as well as a boom in popularity for infused prerolls.
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