Infused pre-rolls are taking over California’s marijuana market, now accounting for a commanding majority of all pre-roll sales and driving significant shifts in consumer behavior.
Between December 1, 2024, and February 28, 2025, California’s legal marijuana market generated $1.1 billion in total sales, down slightly—just 0.5%—from the previous period. Of that, pre-rolls brought in $178.1 million, with infused versions making up a dominant 66.3%, according to data from BDSA analyzed by RollPros.
By comparison, non-infused pre-rolls claimed just 33.7% of sales and saw a 2.5% drop in unit sales, underscoring a clear change in what consumers are reaching for on dispensary shelves.
Jeeter remains the undisputed leader in California’s infused pre-roll segment, recording $26.7 million in sales and holding a 15% share of the state market. Stiiizy follows with $18.7 million (10.5%), with Sluggers Hit ($7.8M, 4.4%), Kingpin ($7.1M, 4%), and Presidential RX ($6.4M, 3.5%) rounding out the top five.
“This is where everybody wants to build their name,” said Lukasz Tracz, co-CEO of Jeeter. “California is the most competitive market in the country.”
Jeeter has taken a unique approach to product development, leaning more on instinct than data. Tracz says the company spent over two years refining its infusion process before conducting a six-month sensory trial with random participants. The final product delivered a 37% higher satisfaction rate compared to earlier versions.
Innovation and storytelling have also played a big role in Jeeter’s brand identity. On June 6, they teamed up with iconic movie duo Jay and Silent Bob to launch “Bluntman’s Chronic,” a novelty pre-roll celebrating National Donut Day. A short video produced with National Lampoon helped drive attention to the release.
Meanwhile, consumer preferences continue to shift toward practicality. Five-packs of half-gram mini-joints have emerged as the most popular option, offering value, convenience, and potency. “There used to be this idea that bigger was better,” said Jonathan McFarlane, vice president at RollPros. “Now people want something that’s quick and easy to use.”
Pricing remains competitive, with Jeeter averaging $12.57 per gram and Stiiizy coming in slightly lower at $11.52. But beyond price, consistency is what keeps customers coming back.
“When people buy a pack of Jeeter’s, they know exactly what they’re getting,” said McFarlane. “That kind of consistency is key to building brand loyalty—especially in a market this crowded.”
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