A New York bill that would place new limits on marijuana billboard advertising has cleared the Assembly Rules Committee and advanced to the full Assembly.
Assembly Bill 9622-B, sponsored by Assemblymember Crystal Peoples-Stokes (D), Assemblymember Donna Lupardo (D) and Assemblymember Albert Stirpe (D), was approved by the Assembly Rules Committee in a 19 to 8 vote, with four members absent. Following the vote, the measure was reported from committee and ordered to third reading on Rules Calendar 183, positioning it for a likely vote by the full Assembly.
The proposal would amend New York’s cannabis law to further regulate billboard advertising by marijuana licensees, including what information can and cannot be displayed.
Under the bill, a “billboard” would include any sign advertising something that is not located on the same property as the sign, no matter its size or where it is placed, and it would allow billboard ads only for licensed marijuana businesses. It would also prevent licensees from letting their name, logo, brand, address or other identifying information appear in third-party billboard ads that do not follow state cannabis advertising rules.
The bill would also restrict marijuana billboard content to specific factual information, including the licensee’s name, license number, logo, business name, address, phone number, email address, website URL, QR code, type of licensed business, slogan, hours of operation, opening status, authorized showcase events, social equity status and directional information to help consumers locate the business.
The measure would also allow the state Cannabis Control Board to authorize additional factual information through regulation.
Assembly Bill 9622-B would take effect immediately if passed and signed into law.
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