Mr. Charlie’s, a plant-based fast food chain, has joined forces with Weedmaps to launch a limited-edition meal in honor of 7/10 (a day to celebrate cannabis oil), which they are calling “the first cannabis culture collectible in quick service restaurant history”.
The collaboration includes a boxed meal, a collectible toy, terpene-inspired soft serve, and a weekend of giveaways. It’s the first cannabis culture-themed meal drop in fast food history and reflects the growing intersection of cannabis, art, and community in the mainstream.
The “7/10 Meal” includes a Not A Hamburger plant-based combo served with Mr. Charlie’s signature cheeky style, a custom Mr. Charlie’s x Weedmaps adult collectible toy, and a brand-new Salted Caramel Mr. Fluffhead Soft Serve infused with “shatter” inspiration—referencing the smooth, potent cannabis concentrate that defines oil culture.
The collectible, which blends art and nostalgia, is available starting at 11:11 a.m. on July 10 at Mr. Charlie’s locations in Los Angeles and San Francisco. Only 1,100 meals will be released in total—550 available via special giveaway code and 550 available for purchase in-store or through delivery apps like UberEats and DoorDash. Toy included while supplies last.
“This partnership just felt full circle for me,” said Jonathan “JJ” Jones, Senior Vice President of Marketing at Weedmaps. “Mr. Charlie’s is bold, inclusive, and filled with heart. This brand has a unique kind of magic, and we’re all delighted for this drop.”
Weedmaps, founded in 2008, has been a longtime leader in cannabis culture, focused on accessibility, education, and equity. Mr. Charlie’s, meanwhile, has quickly gained national attention for flipping fast food norms while centering plant-based diets and social causes.
With Mr. Charlie’s newly appointed president Adam Wilks championing the collaboration and creative direction coming from co-founders Taylor McKinnon and Aaron Haxton, both teams saw the project as a way to do more than just launch a product—it’s about honoring the plant and the people who love it.
“Aaron and I worked in the cannabis space for years,” said McKinnon. “We know what it means to be around this plant, and we know what it means to work with Weedmaps. They’ve always made the plant more accessible without losing its sacredness.”
To claim one of the free Weedmaps Munchie Boxes, customers can download the Weedmaps app, scan the QR code at Mr. Charlie’s LA or SF locations, and verify their deal to redeem in person. Meals will be available through July 31 or while supplies last.
This drop is more than a marketing stunt. It’s a cultural moment celebrating the blend of plant-based eating, cannabis appreciation, and creative expression—with a healthy dose of fun.
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