Organigram Global Inc., Canada’s #1 cannabis company by market share, today released new public opinion data showing strong national support for growing Canada’s economy through homegrown industries, including the legal cannabis sector.
The national survey, commissioned by Organigram Global and conducted by Abacus Data between April 3–8, 2025, arrives at a pivotal moment for Canada’s economic and political future. With U.S. trade threats escalating under President Donald Trump and federal election day in Canada imminent, Canadians are calling for bold, homegrown strategies that build resilience and secure prosperity. Increasingly, they see the legal cannabis sector as part of the solution.
“Canadians want their country to thrive through innovative, homegrown industries – and cannabis is firmly on that list,” said Beena Goldenberg, CEO of Organigram. “The message from Canadians is clear: Canada’s next Prime Minister must remove barriers and support sectors that deliver jobs, growth, and economic resilience.”
The survey reveals a national appetite for economic renewal rooted in Canadian innovation. Nearly nine in ten Canadians say it’s time to find new ways to grow the economy, and a similar majority believe the country must seize emerging opportunities before they pass us by. Support for eliminating interprovincial trade barriers and creating better paying jobs at home also scored near-universal agreement.
Within that broader economic vision, cannabis is gaining recognition as a serious contributor. 57 percent of Canadians surveyed already see cannabis as important to today’s economy, while 62 percent believe it could play an even more significant role in the future. The highest levels of support are found in regions with deep cannabis industry ties, including Atlantic Canada (65 percent), the Prairies (64 percent), Ontario (62 percent), and British Columbia (61 percent). In Alberta and Quebec, majority support also holds firm.
Perhaps most telling is the forward-looking optimism around the cannabis industry’s potential. Nearly two-thirds of Canadians surveyed (64 percent) say they are open to the federal government doing more to help the legal cannabis sector grow. This position is backed by clear majorities in every age group. Support is strongest among younger Canadians aged 18 to 29 (73 percent), but even among those aged 60 and over, 57 percent favour a more supportive environment for the sector.
Ten years after Canadians elected a government that legalized cannabis, public opinion has shifted from cautious acceptance to strategic endorsement. Amid global uncertainty and a potential trade showdown with the United States, Canadians are embracing the idea of domestic sectors that can fuel resilience, employment, and innovation. The data sends a powerful message to all political parties: Canadians expect economic leadership, and they see cannabis as a proven and under-leveraged advantage.
