The University of Southern California (USC) Trojans have become the first athletic department to sign a sponsorship agreement with a cannabis company.
According to Business Wire, the University of Southern California (USC) Trojans have formed a groundbreaking partnership with Cookies, a cannabis and wellness brand based in California. This unique deal marks the first time a program has partnered with a cannabis company.
Cookies will sponsor the football team as well as the men’s and women’s basketball teams. In a statement, Cookies CEO Berner expressed excitement about working with such a prestigious athletic department in California.
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