Edible Brands, the company behind Edible Arrangements, has officially launched its nationwide platform Edibles.com, marking one of the largest expansions yet in the hemp-derived THC marketplace.
The rollout follows a successful pilot in Texas earlier this year and now reaches more than 65% of the U.S. population through direct shipping, with same-day delivery available in Texas, Florida, Georgia and North Carolina.
The new service aims to bring greater reliability and consumer trust to a $28 billion THC edibles market that has long struggled with inconsistent quality. Edibles.com features only lab-tested products from some of the country’s most recognized names, including Wana, Wyld and Kiva Confections. Consumers can shop by brand or by intended outcome—such as sleep, relaxation, energy or mood uplift—while the platform automatically determines the fastest delivery method, whether by mail or local fulfillment.
“Delivering meaningful consumer experiences has always been core to our business and Edibles.com is an extension of that mission,” said Somia Farid Silber, CEO of Edible Brands. She said the goal is not only to simplify access but also to normalize THC wellness as it moves into the mainstream.
Thomas Winstanley, executive vice president and general manager of Edibles.com, emphasized that the company’s curated approach gives customers confidence in what they’re buying. “By curating category leaders across diverse use cases, we’re simplifying the choices for consumers and giving them confidence in what they’re buying—delivered how and where they want it,” he said.
Alongside the national launch, Edible Brands announced that its first flagship retail store will open in Atlanta, with additional locations expected to follow. The company says the stores will offer immersive experiences to introduce new customers to THC wellness in a safe and accessible setting.
With the expansion, Edibles.com positions itself as a direct competitor to traditional dispensaries and emerging e-commerce platforms, offering both scale and convenience that few others in the hemp-THC sector can match. For consumers in legal states, the service is already live at Edibles.com.
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