Massachusetts adult-use marijuana sales climbed to $141.6 million in October (compared to $136 million in September), continuing a strong year for the state’s recreational market.
Medical marijuana sales added another $12.7 million, bringing the combined monthly total to more than $154 million, according to data released today by the Cannabis Control Commission. The numbers reflect steady consumer demand even as wholesale and retail prices remain at historic lows.
Through November 9, adult-use sales for 2025 have reached $1.41 billion, keeping the state on pace for yet another multibillion-dollar year. Medical sales have totaled $134 million so far, a figure that has remained relatively stable but far below its pre-recreational peak. The state’s average retail price for marijuana flower held at $4.09 per gram in October, the lowest ever recorded since legal sales began and among the lowest in the country. The sustained price drop has been driven by intense competition, expanded cultivation capacity and shifting consumer preferences.
Massachusetts’ path to this point began when voters approved medical marijuana in 2012, setting the foundation for the state’s regulated program. The first medical dispensary opened in 2015. Four years later, in 2016, voters passed the ballot measure to legalize recreational marijuana. The first adult-use stores opened in November 2018, marking the start of what quickly became one of the strongest markets on the East Coast.
Despite the downward pressure on prices, Massachusetts continues to see broad participation across product categories and consistent month-to-month sales volume. Mature retail operations, a well-developed supply chain and steady consumer traffic have kept overall revenue strong. With two months remaining in the year and holiday-season sales approaching, Massachusetts is positioned to close out 2025 with some of its strongest totals yet, even as the market settles into a prolonged period of record-low prices.
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