The global market for CBD-infused skincare products is expected to grow sharply over the next decade, reaching $17.67 billion by 2035, according to a new report from SNS Insider. The market is estimated at $2.37 billion in 2025 and is projected to expand at a compound annual growth rate of 22.24% through 2035.
The report attributes the growth to rising consumer interest in plant-based wellness products, increasing awareness of cannabidiol’s anti-inflammatory properties, and continued legalization of hemp-derived CBD products. The broader clean beauty movement, which emphasizes natural ingredients and transparency in formulations, is also fueling demand.
In the United States, the CBD skincare market is valued at $0.94 billion in 2025 and is projected to reach $6.98 billion by 2035, growing at a CAGR of 22.16%. The U.S. remains the largest market, driven by favorable hemp laws, strong e-commerce infrastructure and widespread consumer familiarity with CBD products.
By product type, creams and moisturizers hold the largest share of the market, accounting for 41.67% of revenue in 2025. However, serums and masks are expected to post the fastest growth, with a projected CAGR of 23.45% over the forecast period as consumers increasingly gravitate toward targeted treatment products.
E-commerce represents the leading distribution channel, generating 38.92% of total revenue in 2025, reflecting the strength of direct-to-consumer strategies and online retail convenience. Retail pharmacies are projected to see the fastest growth, with a CAGR of 23.78%, as consumers seek professional guidance and product verification.
Hemp-derived CBD accounts for 76.34% of the market share, supported by legal advantages and low-THC compliance standards. The segment is also expected to maintain the fastest growth rate at 22.89% through 2035.
Regionally, North America holds the largest revenue share at 39.67%, while Asia Pacific is projected to be the fastest-growing region, with a CAGR of 24.56%, driven by increasing awareness of natural skincare ingredients and evolving regulatory frameworks.
Major companies operating in the space include Charlotte’s Web Holdings, Lord Jones, Kiehl’s, Josie Maran Cosmetics, Cannuka and several other established and emerging CBD-focused brands.
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