Verano Holdings Corp. is entering the cannabis beverage market with the launch of Easy Landings, a new line of fast-acting THC drinks set to debut in several states beginning August 21.
The company’s first dedicated beverage brand will initially be available at Verano’s Zen Leaf dispensaries and third-party retailers in Arizona, Illinois and Nevada, followed by New Jersey on August 28. Verano says it plans to expand the brand into additional markets later in 2026 and beyond.
Easy Landings will launch with four flavors: Lemon Lime, Watermelon, Mango and Black Cherry. Each two-ounce bottle contains 100 milligrams of fast-acting THC, with one capful providing a 5-milligram serving.
The beverages are made with all-natural ingredients and are vegan and gluten-free. They can be consumed on their own or added to other drinks to create cannabis-infused mocktails.
The Lemon Lime product is marketed as a sativa option, while Watermelon is a hybrid and Mango is an indica. Black Cherry combines THC and cannabinol (CBN) at a 2-to-1 THC-to-CBN ratio and is designed for nighttime use.
Verano said the launch comes as consumer interest in cannabis beverages continues to grow. According to data cited by the company from BDSA, cannabis beverage sales at dispensaries increased 13% in 2025 across markets where Verano operates, with non-carbonated beverages and shots posting the strongest growth.
“Residing at the intersection of trends favoring non-alcoholic beverages and increasing demand for alternative cannabis products and experiences, Easy Landings offers a strong value proposition for a broad range of consumers combining flavor, flexibility and portability that mixes well with everyday drinks and occasions,” said Verano Chief Marketing Officer David Spreckman.
Spreckman said the new line is intended to appeal both to consumers looking for cannabis beverages and those interested in higher-dose edible products.
Easy Landings represents Verano’s first national beverage-focused brand. The Chicago-based company currently operates across 13 states and produces cannabis products under brands including Savvy, Essence, BITS, Avexia and Verano.
