On Saturday, prolific rolling paper brand OCB (founded in 1918) successfully set a world record for the most joints lit at once.
Santa Rosa, California, September 21: An attendee as OCB Rolling Papers sets a world record for the most joints lit at one time (photo credit: Kimberly White/Getty Images for OCB).
This event took place in Santa Rosa, California at Hall of Flowers, an iconic trade show and festival with 7,000 participants who simultaneously sparked up at precisely 4:20 p.m.
The record-setting smoke session “brought flower fanatics from all walks of life together at Sonoma County’s fairgrounds to celebrate the art and craft of rolling, with OCB ambassadors on hand to distribute the brand’s premium papers and offer pro tips”, according to a press release. Aerial drones hovered above the crowd to capture the sheer scale of the feat.
“OCB has been the rolling paper preferred by connoisseurs for generations, crafted by French artisans using responsibly harvested, dye-free, chlorine-free fibers so you can enjoy your smoke’s natural flavor,” said OCB marketing director Andrew Osterman. “Hall of Flowers is an annual event that brings thousands of true aficionados together to appreciate all aspects of the plant. This record attempt was our way of celebrating the ritual and enjoyment of a perfect roll.”
The festival brought together over 300 vendors and 13,000 attendees for a day filled with immersive experiences, live music, food trucks, product demonstrations, and brand activations. OCB hosted a Houseplant by OCB lounge where festival vendors and attendees could experience the brand’s new rolling paper line with Seth Rogen’s Houseplant line of smoking accessories and home goods.
“Hall of Flowers has always been about celebrating the best of our community, and today we took that celebration to the next level,” said Hall of Flowers co-founder Rama Mayo. “The energy was electric, the vibe was unparalleled, and it was amazing to see everyone come together to set this record.”
