Trulieve Cannabis Corp., a leading cannabis company in the United States, today became the first multi-state operator in the cannabis industry to launch advertising campaigns on Twitter.
The launch of the new campaign follows a policy change made by the global social media platform today that now allows cannabis companies to advertise.
“Trulieve is very excited and encouraged by Twitter’s decision to update its policies and allow cannabis companies to advertise across the platform,” said Gina Collins, Trulieve’s Chief Marketing Officer. “Having a global social media platform recognize our industry is another step forward in the normalization of cannabis in the U.S.”
Collins continues by saying that they have “proudly launched a multi-state advertising campaign today to become the first company in the cannabis industry on Twitter. As state-by-state cannabis regulations inform how operators can participate in the advertising space, we expect to follow in other legally approved states.”
Trulieve Chief Executive Officer Kim Rivers said on Twitter: “On behalf of #Trulieve and the entire #CannabisIndustry THANK YOU to @elonmusk for this historic #PolicyChange & partnership. The opportunity to advertise on #Twitter means reaching more individuals & raising more awareness of the benefits of #cannabis. Onward!”
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with established hubs in the Northeast, Southeast, and Southwest, anchored by leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.