Rapper and marijuana enthusiast and entrepreneur Snoop Dogg has joined the team at NBCUniversal to provide coverage of the Olympic Games Paris 2024 this July.
Snoop Dogg with Olympic athletes (beach volleyball) Kelly Cheng and Sara Hughes.
According to an NBC press release, the “global megastar will be on site in Paris to provide regular reports for the Olympic Primetime Show beginning July 26, 2024, on NBC and Peacock.” The announcement was first made during halftime of Sunday Night Football’s coverage of the Green Bay Packers at Minnesota Vikings on NBC and Peacock.
Throughout the Games, Snoop will “explore the city’s iconic landmarks, attend Olympic competitions and events, and visit with the athletes, their friends, and families”, while regularly speaking with NBC Olympics host Mike Tirico.
“I grew up watching the Olympics and am thrilled to see the incredible athletes bring their A-game to Paris. It’s a celebration of skill, dedication, and the pursuit of greatness,” said Snoop Dogg. “We’re going to have some amazing competitions and, of course, I will be bringing that Snoop style to the mix. It’s going to be the most epic Olympics ever, so stay tuned, and keep it locked. Let’s elevate, celebrate, and make these games unforgettable, smoke the competition, and may the best shine like gold. Peace and Olympic LOVE, ya dig?”
“Snoop is already an Olympic gold medal commentator, generating tens of millions of views for his highlights commentary on Peacock of the dressage competition during the Tokyo Olympics,” said Molly Solomon, Executive Producer and President, NBC Olympics Production. “That performance alone has earned Snoop a job as our Special Correspondent in Paris. We don’t know what the heck is going to happen every day, but we know he will add his unique perspective to our re-imagined Olympic primetime show.”
In May, NBCU announced that the NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of the Olympic Games Paris 2024, scheduled for July 26-Aug. 11, 2024. Click here for more programming information and here for information about the Paralympics, which will take place Aug. 28-Sept. 8.
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