Celebrity cannabis brands have become a major part of the legal industry, with actors, musicians, athletes and comedians turning longtime public associations with marijuana into formal business ventures.
Some have launched flower and pre-roll lines. Others have built full lifestyle brands, dispensary partnerships, beverages, edibles or national licensing deals. While not every celebrity marijuana brand has lasted, several have become recognizable names in legal markets across the country.
Here are 10 celebrities who have built marijuana brands.
Snoop Dogg: Leafs By Snoop and Death Row Cannabis
Few celebrities are more closely tied to marijuana culture than Snoop Dogg, making his move into the legal industry unsurprising. Snoop launched Leafs By Snoop in 2015, with products including flower, concentrates and edibles. More recently, he has tied cannabis to another major part of his legacy through Death Row Cannabis, a brand connected to Death Row Records, which he acquired in 2022.
Seth Rogen: Houseplant
Actor, writer and producer Seth Rogen co-founded Houseplant with Evan Goldberg and Michael Mohr, turning his longtime cannabis persona into a brand built around marijuana, design and smoking accessories. The company launched in Canada before expanding into the U.S., and has since grown into a broader lifestyle brand centered on cannabis culture.
Mike Tyson: Tyson 2.0
Former heavyweight boxing champion Mike Tyson launched Tyson 2.0, a cannabis brand that has expanded into multiple state markets through licensing partnerships. The company sells a variety of marijuana products and has leaned heavily into Tyson’s public image, including products that reference some of the most infamous moments from his boxing career.
Wiz Khalifa: Khalifa Kush
Wiz Khalifa’s Khalifa Kush is one of the better-known rapper-backed marijuana brands. The company says the brand was founded, perfected and enjoyed by Khalifa over the past decade, with products that include flower, pre-rolls, vapes, edibles and concentrates in select markets. Khalifa Kush products were first commercialized in the U.S. in 2015.
Willie Nelson: Willie’s Reserve
Country music icon Willie Nelson, one of the most prominent longtime supporters of marijuana legalization, launched Willie’s Reserve as a line of marijuana products tied to his legacy and advocacy. The brand has since expanded into a wider family of cannabis and hemp-related products, including Willie’s Remedy and THC beverages under Willie’s Remedy+.
Cheech & Chong: Cheech & Chong’s Cannabis Company
Cheech Marin and Tommy Chong turned decades of marijuana-centered comedy into Cheech & Chong’s Cannabis Company, with products that include flower, edibles, vapes and beverages. The duo has also expanded into dispensary-related branding, using one of the most recognizable names in cannabis culture to build a modern marijuana business.
Jim Belushi: Belushi’s Farm
Actor Jim Belushi built Belushi’s Farm in Oregon, turning his cannabis operation into both a marijuana brand and a television project through Growing Belushi. The brand offers products such as flower, pre-rolls, edibles, vapes and beverages, while Belushi has used the farm to promote marijuana legalization and access.
B-Real: Dr. Greenthumb’s
Cypress Hill frontman B-Real built Dr. Greenthumb’s, a cannabis brand and dispensary operation rooted in decades of marijuana advocacy and hip-hop culture. The brand traces its identity to B-Real’s Dr. Greenthumb persona and has grown into dispensaries, strains and licensing partnerships.
Method Man: TICAL Official
Wu-Tang Clan member Method Man launched TICAL Official, a cannabis brand tied to his music legacy and named after the phrase “Taking Into Consideration All Lives.” The brand has expanded into multiple legal markets, offering adult-use marijuana products while using Method Man’s long-running connection to cannabis culture as a central part of its identity.
Lil Wayne: GKUA Ultra Premium
Lil Wayne entered the cannabis industry with GKUA Ultra Premium, a brand built around premium marijuana products and the rapper’s public image. The company has offered categories including flower, vapes, concentrates and pre-rolls, with branding centered around Lil Wayne’s longtime connection to marijuana culture.
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