The U.S. legal marijuana market continues to accelerate, reaching $20 billion in sales so far in 2025. Per capita data shows Michigan in the lead, while smaller markets such as Montana and New Mexico are outpacing larger states in consumer spending.
Using September’s state sales figures and the most recent U.S. Census data, Michigan leads the nation in per capita spending, followed by Montana, New Mexico, Massachusetts and Missouri. Oregon, Maine, Vermont, Maryland, and Colorado round out the top 10.
Here’s the full per-capita breakdown for the states covered in our September sales analysis.
Michigan
$26.30 per capita
Montana
$22.14 per capita
New Mexico
$20.78 per capita
Massachusetts
$19.91 per capita
Missouri
$19.33 per capita
Oregon
$17.94 per capita
Maine
$17.62 per capita
Vermont
$17.11 per capita
Maryland
$16.35 per capita
Colorado
$16.11 per capita
Nevada
$15.78 per capita
Arizona
$14.54 per capita
Oklahoma (medical-only)
$13.13 per capita
Washington
$11.68 per capita
Illinois
$11.40 per capita
New York
$10.59 per capita
Rhode Island
$9.11 per capita
New Jersey
$9.04 per capita
Arkansas (medical-only)
$8.30 per capita
Delaware
$8.08 per capita
California
$7.56 per capita
Ohio
$7.20 per capita
Connecticut
$6.66 per capita
Florida (medical-only)
$6.45 per capita
Utah (medical-only)
$4.34 per capita
The data underscores how smaller states with active adult-use markets often see much higher sales intensity per resident than larger states. Sales data was compiled by state regulatory agencies and cannabis commissions, and when needed, the research firm Headset. State populations were determined using 2020 Census data.
More articles from The Marijuana Herald.
